British Cycling 2017-10-10T20:24:56+00:00

British Cycling

The client

British Cycling are based at the National Cycling Centre in Manchester, they inspire people to get out and ride bikes for fun, recreation and sport. They aim to produce medal winning cyclists on the world stage and have been incredibly successful. Cyclists are encouraged to become members of British Cycling which grants them access to insurance, discounts and a wealth of knowledge from training and nutrition to legal support and news letters.


Outline of the brief: Fathom were asked to provide a flexible exhibition stand that could be used for a variety of locations. It needed to be small enough to be transported in the client’s own cars and vans, it also needed to have a store room, a reception desk and be highly brand visible. The system we chose allowed British Cycling to replace the imagery panels easily to ensure the stand remained current.

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