Equilibrium Products 2017-10-10T21:40:09+00:00

Equilibrium Products

The client

Equilibrium Products provide equine nutrition, therapy and protection products. They conceive and develop innovative solutions to protect and enhance the wellbeing of horse and pony. The staff are as passionate about horses as their customers giving them an invaluable insight into the needs of horse owners at every level. They support a ‘Rising Star’ each month and also work closely with established competitors at the very pinnacle of their sport. But it’s the enormous wealth of talent and experience at Equilibrium Products and their commitment to providing products that really make a difference that sets them apart from their competitors.

Product Literature

Outline of the brief: Equilibrium’s range of products splits into three categories; Nutrition, Protection and Therapy. Therefore, our initial task was to create a look and feel for this suite of brochures. Each had its own style but needed to feel part of a cohesive brand.

Product Packaging

Outline of the brief: Crunchits are Low sugar, healthy horse treats made from 100% natural ingredients. Our task was to design a packaging label that and a logo identity that would be bright, colourful and stand out on the shelf. As the pack would be transparent, it was important to leave a clear area to show the exciting macaroon shaped treats inside.

Product Advertising

Outline of the brief: Simplymare is a feed supplement that works to support a mare’s hormone cycle to promote good health and condition. We were asked to generate an advert to specifically show mares in a positive light.

Technical Illustration

Outline of brief: Fathom were asked to create a series of illustrations for Equilibrium Products for their protective boots for horses and ponies. The purpose was to show how the layers of construction form the perfect boot for the chosen discipline. The challenge for Fathom was to show the different materials used and the 3-dimensional nature of each boot.

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