How it works: There are four steps to Design Brains for Business. Although our work is varied, each project benefits from the same approach. 1. Beacon: Your brief will be thoroughly explored and questioned. Where necessary we will write a new one, distilling the problem to be solved into a simple thought, expression or proposition. 2. Beachcombing: We will get to know your product or service ourselves. Through discovering, sifting and shaping the compelling stories that make it desirable, we will help develop key messages and copy. 3. Breakthrough: Our creative development will be on brief, on budget and, most importantly, we will take you with us as our ideas come to life. 4. Buzz: Invest in us and we will pay you back with innovation and creativity applied to get results and enhance the bottom line. And everyone gets a buzz out of that. Particularly us. How it works: There are four steps to Design Brains for Business. Although our work is varied, each project benefits from the same approach.