Lowe Alpine 2017-10-10T23:47:45+00:00

Lowe Alpine

Product Advertising Pitch

Outline of the brief: Fathom were invited to pitch some creative ideas for an advertising campaign to launch a new jacket manufactured using GORE-TEX® fabric.

Our Solution: We suggested a gritty photographic style to illustrate the harsh environments this jacked was designed to be used in. The messaging challenges the reader to test themselves, safe in the knowledge that the jacket will protect them and keep them comfortable in all conditions

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