A well considered, designed and produced piece of direct mail can be an effective way of communicating directly with your customers and prospects. Direct mail allows you to target individuals and present them with information that is relevant to them.
Direct mail has many advantages over other forms of marketing, for instance it allows you to communicate with your target audience without your competitors knowing what you are offering. Response mechanisms may be incorporated that will allow you to measure results directly.
If the offer is compelling, the messaging succinct and the customers contact information is accurate, direct mail can be a very effective, powerful and persuasive form of marketing.