Protect My Income 2017-11-14T22:31:50+00:00

Protect My Income

The client

Protect My Income are an insurance provider specialising in income and accident protection for both high risk activities and professions.


Outline of the brief: Fathom were asked to create a series of press ads for the Enduro, Motocross and Dirt bile market. High risk motorsports are just one of the sectors Protect My Income are involved with and after considering the type of personality typically involved in these sports we decided an ‘edgy’ approach would attract more interest.


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