The Big Issue 2017-10-10T20:40:48+00:00

Big Issue North

The Client

Big Issue North provides an opportunity for homeless people to earn a living by selling copies of the Big Issue. The vendors are also given advice and help in learning English and opportunities to work towards a life off the streets.

Campaign: Beggars belief?

Design and communications objectives: Re- search suggested that many members of the public perceived Big Issue North sellers as beggars when in fact the business model is very traditional. Vendors purchase stocks of magazines and sell them on at a pro t. This campaign was devised to directly address those perceptions and it ran in the Manchester Evening News and the Liverpool Echo. Be- cause there was zero production budget available, a purely typographical route was designed enabling hard-hitting messages to be delivered clearly and candidly.

Related Projects